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Ultimate Guide To Improve Your SEO

Improve Your SEO

When you think of how-to improve your SEO, the first thing that comes to mind is time consuming and tough. The truth is it isn’t something that difficult. There is lots of time and effort involved but doing SEO is about doing specific simple tasks.

I am going to give you some easy SEO strategies that you can implement in just a few minutes a day. These simple daily tasks can bring you bigger results over the long term than an extensive monthly SEO routine.

By the end of this post, we will provide you with a plan that saves time while improving your visibility and growing your business.

Honestly, SEO is not as hard as how most people make it out to be. You can get 95% of the results with just 5% of the work. Just rotate these short simple tasks on a daily basis spending just five to 10 minutes each day on them.

Improve Your SEO

Improve Your SEO With Page Titles

The first step is to optimize your page titles. This is particularly important to improve your SEO. Your title helps rank your page in search engine results based on the keywords that you are using. A well-crafted title also encourages users to click on and choose your website over others.

A page title will tell search engine and people the overall topic of your page. It will also inform search engine the relevance of your page to what people are searching for.

Always remember that your page titles should be as accurate and relevant to the page content as possible. Page titles will also appear in places like the browser tab. For this reason, your page title should be able to show visitors the content of your page simply and memorably

You also want your page title to act as a headline to entice searches to click on the result since it will appear on search engine results page.

So how exactly make page titles work for SEO? Here are a few tips that you can do in 5 minutes a day focusing first on your most important pages.

  • Keep titles to about 55-60 characters long
  • Use target keywords in your titles
  • Use words like How, Why, What and Where. These words help the readers get an idea on what to expect on the page. In terms of answering their questions.
  • Use power words like Best, Review and Ultimate. These are power trigger words that can do an excellent job in enticing extra clicks.
  • Write unique titles with no duplicates between your pages.
  • Keep titles simple and clear

Meta Descriptions Help Improve Your SEO

Meta descriptions are snippets of copy found below the title in the search results. These are manually written descriptions of individual pages.

Do them right and in a compelling way, will make visitors more likely to click over to your website rather than other choices. If your meta description has a lot of clicks, Google will take notice and may start to rank your site higher.

Every content management system allows you to write these meta descriptions. In WordPress, the meta description is contained in the SEO plugin that you are using.

We recommend using Rank Math. The plugin includes many tips on how to improve your SEO in your content.

There is no official guideline on the number of characters for the meta description. However, 150 to 160 characters is widely accepted to be the optimal length. If you write more than that, the description could be shorten and ending with three dots. You should always convey a clear and full message in the meta description.

Here are actionable tips to improve your SEO Meta Descriptions

  • Create unique descriptions – You want to create different descriptions for every piece of content or page on your website. Google does not like duplicate content or descriptions.
  • Power words and leverage emotion – People buy stuff because they want or need something important to them. Buying decision is mostly motivated by emotion. They only use logic afterwards to back up their choice. Try using emotion-based writing and use the desire that your customer has to your advantage. Create the meta description that really connects with the problem or concern that your customers are likely to have.
  • Focus on a hook or unique selling point – Do you offer the best product or service in the market? What are the unique benefits from working with you? Are you the cheapest? What can people expect from you that they cannot find from your competitor? Every business has a hook or unique selling point to talk about. Don’t rehash your company name and what city you are in, that is what most businesses do. Stand out and go beyond that if you are going to win the click.
  • Promote your exclusive offers. Since the meta description can be change at any time, be innovative and use the space to promote your deals whenever you want to drum up some extra business. Imagine reading the descriptions on the searches and everyone is reiterating their location and giving uncompelling reasons to work with them. One of the results is promoting a limited time special offer. Who would not want to click on that?

These are just some of the things you can add to your meta descriptions. Before you start writing, always remember to have that level of self-awareness.

Your meta description should not be about you. It’s intended to help your customers. Use that limited space wisely and always put yourself in your customers shoes.

Look at your page and see what you are offering. What do you need to read in the meta description that you make that click the search result.

WordPress Tips on How To Improve Your SEO

Improve Your SEO With Page Headers

Page headers are like the headlines in the newspaper. They give your potential customers and search engines a quick overview of what your webpage is all about.

Every page gets a H1 heading which is the main headline at the top. Then sub headlines should be designated as H2 with sub heading under those H3 and it goes down from there. Keyword relevancy in headers is important to improve your SEO. Keep your headline short, sweet, and interesting.

The focus keyword that you are trying to optimize should be in your H1, which is your top header and in a few of your H2 and H3. You can include synonyms to your keywords in your H2 to increase your chances to rank for those words as well.

It’s important to remember that header text are not just bigger size fonts. They help differentiate the various sections of the webpage and they help search engines figure out what your page is about.

When reading any webpage, you are not going to see any H1 or H2 written on the page. These tags show up behind the scenes for the search engines.

A best practice for on-page SEO is to include relevant search terms in the H1 tag. This is the single most important tag on any given page. If you put your keyword phrase in your main header, it carries much more weight than if it goes into your paragraph text.

The H2 and H3 tags has lower importance in SEO but still ranks higher than paragraph text. They are also helpful in structuring the page and making your text easier to read. Do include your keyword phrase and make sure the header makes sense. Remember, no keyword stuffing.

Only one H1 Heading at the top

There should only be one H1 heading to avoid search engine confusion. It should clearly describe what the page is about. Always use natural language and your targeted search terms in the heading.

Internal Links

Links are what connects pages to each other. It helps Google understand your website structure and identify the importance of a page over another. Adding internal links will the right anchor text will help improve your SEO.

Anchor Text

Anchor text is the actual wording use in the links. For example, if you are a car mechanic, and you have a page about oil changes. You add the word “oil changes” to your website and link the word to the page. The word “oil changes” is the anchor text for that link.

You can go through your site little by little. Identify the places that you can use words that make sense and link those with other pages. It’s simple.

Alt Tags and Image Names

Alt tags are short descriptions you write for the images on your website. They are not usually visible to people, but they give search engines an idea of what each image is about. When you upload an image to your website, the image file name should also be saved with a targeted keyword.

For example, you are a food blog and you have a photo on your page about spaghetti bolognaise. You should save the image file as spaghetti-bolognaise.jpg, rather than the default name image_0001. You also want to add the relevant search term to the alt text on the image on your website.

You do this, when you upload your image in WordPress, there is a little box for you to add in alt text and title of the image.

Alt Text Improves SEO

If you have uploaded images earlier, you may want to go back and optimize. Just go to the media library and add alt text one-by-one to all your images. This offers you the opportunity to add new targeted keyword.

With on-page SEO usage pulling a lot of weight as a ranking factor, it is in your best interest to create alt text that both describes the image and if possible, include the keyword phrase that you are targeting.

How do you write good alt text in just 5 minutes a day?

Describe each image briefly and specifically using your keywords along with it. However, do not use alt text as an opportunity to stuff as many keywords as you can into the image. You might get in trouble with Google if you do that.

Further Improve Your SEO Using Blog Content

You need to grow your site consistently over time. Give your customers more pages and opportunities to find you. Set aside some time every day to blog. Do research and learn what people want to know and what you have to offer. Then write a blog to answer those questions.

Ideally a blog post should be over one thousand words. Google loves long post content. As long it addresses the topic completely and people like the article, it should do well for you. Remember to write for people and Google will notice those signals and reward appropriate content.

Web Creator Studio offers blog writing service to help improve your SEO. Get highly relevant and professionally written content for your blog. Just give us a few details about your website and we will create the article for you.

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